With so many real estates agent who have come and gone in the past decade as well as a giant shift in the market who do you choose to represent you in the sale or lease of your home and how do you choose the right agent for the job?  It can be a tough choice and you will need to choose wisely.  


You have so many real estate companies and agents to choose from and you will need to be aware of a few important things you will need to know when choosing.  The first and most important choice should how hungry, motivated and aggressive the agent is when selling or leasing homes.  You don't want an agent who practiced the three Ps: Put up sign, Put in MLS, and then Pray!  I see this far too often and it's not selling, it's wishful thinking.  You need an agent who will create a specific marketing strategy for your home as well as a target market.  You need to pick an agent who has the time for you property.  This means they have the time to show it, review their marketing, review the activity, follow up with prospects, networks with other agents in the area, open houses, time to take a close look at the property and give you ideas such as arrangement of furniture, landscape ideas to add curb appeal, and much more.  What you don't want is an agent who is sitting on a ton of listings and wants to add yours to his or her list of properties they are listing.   You need an agent who can put 110% into your property and focusing on finding a buyer and selling it.  Make sure you ask the agents you interview what their marketing plan to sell your property is.  


It's very important that you realize that the company you choose doesn't make a difference, the agent is what's important.  As long as you choose a good agent, it doesn't matter is you choose a nationally recognized firm or a small local boutique firm.  The most important deciding factor should be the agent you choose no matter the company is.  I will tell you that I personally know agents who work for firms that no one has ever heard of however these agents are some of the best in the business.  


If you are going to lease your property, find an agent who has different strategies to market your property: internet, signage, flyers, media, etc.  In today's leasing market, a good agent will have no problem use a non-exclusive listing agreement which gives you the freedom to try and lease the property yourself or use other companies as well.  You will not be locked into any agreement that you can't get out of.  A confident agent won't mind who else you list it with since they know who and how to market yout property.  Make sure that the agent is licensed and double check with the Illinois Department of Financial and Professional Regulations that their license is active.


Remember these important tips and choose wisely.   Take your time and interview each prospective agent.  You can even ask for a list of testomonials and referrences.